The shouts were all of laughter. Even though they were attacked by strangers, people were still happy and having fun. They are all participants in the Sinchon Water Gun Festival, which marks its second year this year.
Koreans use the expression saram naemse, “the smell of the people,” to express the feeling of being surrounded by humanity. This sense of being together as one with a crowd, even in the absence of a relationship between each individual, is an important part of Korean culture. When people seek this scent of humanity, one of the first places they go to is the local sijang, or market